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- Wellknowlogy: 9/14/22
Wellknowlogy: 9/14/22
The archetypes of at-home wellness
Wellknowlogy is a curious, honest, and caring source of weekly news & thoughts on innovations in the wellness industry; an efficient way for providers, technologists, investors, and enthusiasts to stay in sync and informed about endeavors to increase wellbeing. For filtered information concerning your particular venture, reach out to [email protected]
This week of funding represents an interesting microcosm of the different approaches being taken to at-home wellness.
These tend to include at least one of the following:
At-home diagnostics
Automated services replacing jobs done by people
Services performed by people remotely, at scale that were previously in-person
Novel remote technologies that are beginning in the remote age
Companies attempting all four of these models were funded in the last seven days, showing that there is a clear demand for these models and a willingness to fund them. What does this mean and how can you begin to assess which ones have staying power?
The answer to both of these questions may lie in the next generation of holistic employee benefits programs. With the potential to act as a nexus for distribution & market validation of certain products/services and a vehicle for investors to index this movement without picking a single horse, up-and-coming holistic benefits programs deserve the attention of providers and investors alike.
With that out of the way, here's what happened last week:
Fundings

Sensate, a wearable stress management device, raises $1,000,000, and counting
InsideTracker Raises $15M for AI-driven nutrition and healthspan optimization
Wellness-driven restaurant brand True Food Kitchen raises over $100M
Rootine secures $10M Series A to optimize health and human performance through precision nutrition
Athlete training app Kollektiv raises $1.5M in pre-seed funding
Neat Articles
Market News

Tidbits for You and Yours
Closing Kernel of Wisdom
“Everyone carries a shadow, and the less it is embodied in the individual’s conscious life, the blacker and denser it is. At all counts, it forms an unconscious snag, thwarting our most well-meant intentions.” (Carl Jung)
You got to the end! Nice. Feel free to forward this to anyone that may appreciate it. I'll give them a button below to put them on the list:
Wishing you a great week to come.
Warmly,
Dayton